The Effectiveness of Tour Operational Management on the Quality of Tourist Services

Screenshot from 2018-09-25 18-15-53This study aims to find out and explain the Effectiveness of Tour Operational Management on the Quality of Tourist Services. This research was conducted with a sample of 50 foreign tourists. Empirical data sources in this study were obtained by collecting data through questionnaires measured in a Likert scale and processed statistically using Descriptive Analysis and Path Analysis methods. Firstly, the data normality test and Kolmogorov Smirnov Test were conducted. Operational management of the tour as an independent variable (x) is divided into 3 (three) sub-variables, namely “Before Tour” (x1), “During Tour” (x2) and “Post Tour” (x3). These three variables both individually (univariate) and simultaneously affect the dependent variable “Service Quality” (Y). The path coefficient is used to find out the magnitude of the influence of operational tour management on service quality. After the data were analyzed with the help of SPSS 19 and Lisrel, the results showed that all independent variables (X) affected the Quality of Tourist Services (Y), with an explanation: sub-variable “Before Tour” (x1) affects 31,226%, sub-variable “During Tour” (x2) affects 28,593% and sub-variable “Post Tour” (x3) affects 32,326%. The total effect of the overall Tour Operational Management (X) on Service Quality (Y) is 92.1%. It can be concluded that all initial hypotheses are accepted, that there is a significant influence from the Management of Operational Tour on Service Quality.

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DOI: 10.13140/RG.2.2.21976.75522

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