10 Pantai Terindah di Indonesia
Covid pandemic is hitting global tourism, Indonesia is no exception. However, there is hope that tourism will improve in the future. Ecotourism is one product that is considered to be capable of being the solution.
Burung Indonesia is the main ecotourism operator in Flores, its activities are located in the Mbeliling area about 50 km from Labuanbajo. Is the ecotourism management carried out well and in accordance with global sustainable tourism standards?
This study aims to evaluate the management of ecotourism in Mbeliling, Flores by referring to the overall criteria and indicators required by GSTC v2.0
The method used in applied social research formative evaluation is descriptive qualitative. Data collection was carried out directly through comprehensive observation and in-depth interviews for five days in the field. Secondary data obtained through documentation, historical comparison, and supported by quantitative non-reactive data. In the next stage, the analysis of research is more emphasized on the analysis of literature conducted descriptively.
The results of the study revealed unsatisfactory results for managers. The results of this evaluation should be used as a reference for future improvements, so that they become superior ecotourism operators and in accordance with sustainable tourism practices.
Keyword: Ecotourism; Formative Evaluation Research; GSTC v2.0; Mbeliling; Sustainable Tourism
An article by Agung Yoga Asmoro (1), M. Nilzam Aly (2), and Handika Fikri Pratama (3)
(1) Akademi Pariwisata Nasional Banjarmasin (2) Prodi Bina Wisata, Fakultas Vokasi, Universitas Airlangga (3) Politeknik Pariwisata Palembang
This study aims to comprehend the actual conditions of business processes and to identify service blueprints in the Kebon Tunggul Tourism Village “Lembah Mbencirang” by analyzing their business activities and service flows to visitors. This research is community-based research (CBR) conducted using the Participatory Action Research (PAR) approach. It resulted in the findings that there were various internal problems related to management during 2017-2020, especially related to the accountability and transparency of budget management in addition to more fundamental issues regarding tourist attraction management, such as the absence of an organizational structure, no clear division of staff duties, and the nonappearance of a standardized service flow. We concluded that basically, the business processes in the Lembah Mbencirang can be grouped into two, the first is the package tour services, and the second is the general visitors’ services. As a tourism product which is essentially a service product, service blueprint is very significant as an effort to understand the service experience from the perspective of the customer, which in this context was not previously owned by the manager. The service blueprint generated from this study can identify the existence of various service processes so that all staff can cognize the context and conditions of their duties in a more holistic customer service perspective.
service blueprint; rural tourism; lembah mbencirang; kebontunggul; mojokerto